Research Methodology & History
- Analyzed 100+ biographies of successful innovators to search for clues to their specific cognitive processes for innovation. We discovered three specific procedures that were common across all innovators.
- Interviewed serial innovators, which included successful entrepreneurs, architects, software coders, engineers, writers, and designers. The interviews confirmed the three common procedures we found in our initial phase. The more interviews we conduct, the greater our sample size, the greater the statistical validity will be. Please contact us to nominate a potential interviewee.
- Surveyed the general public with the same questions employed in the interviews of serial innovators. We need the largest sample size possible, so please ask your friends to participate in our survey.
- We compared the two groups and found distinct differences between the public and the serial innovators.
- Found a theoretical basis to frame the cognitive procedures of serial innovators in:
- The work of Nobel Prize-winning behavioral economist Daniel Kahnemann,
- The invention of the portable EEG machine allowed us to get a glimpse into the state of consciousness during the innovation process.
- The National Institute of Health study on focus of attention that discovered "Interrogative Self Talk" gave us an insight into the working relationship between the prefrontal cortex and the resources of the subconscious.
